Marketing

1. Optimizing products and services


2. Analyzing competition challenges


3. Testing sales strategies


4. Communicating on all channels

Analysis of competition challenges:
The monster in the closet.

Each market has unique features. But all markets have in common the tense balance between supply and
demand. Thus, the hopeful marketer must deal with multiple “pressure points”. As in acupressure massage,
the initial attention given a specific “pressure point” may be painful, but can lead to real improvement.

Questions to consider:
How successful are your competitors? What strategies do they use for the various components of their
business? What is their image for product and service reliability? How intensely do they compete?

Our response:
We develop an overall view of your competitive position, considering all pressure points and all potential
opportunities. With this information we structure our recommendations for new marketing concepts - for
your enterprise as a whole or for individual product groups.

Communicating on all channels. Sending and receiving.

Throughout history, no business has taken place without communication of some sort. The earliest “documents”, clay tokens
in clay envelopes discovered in Sumeria by archaeologists, were records of business transactions. Each technological develop-
ment in communication--from speaking face-to-face to transatlantic phone calls--from sign language as stone age tribes
with no common language traded with one another, to instantaneous translation during trade discussions at the UN--from
writing on clay tablets with styluses to word-processing and emails--has immediately been adopted for business use. Each
innovation has offered its own advantages and challenges. Communication has never been easier nor the technologies of
communication more varied. But how to choose?
Question to consider:
How can you learn to use all appropriate communication techniques? What media are most effective for getting your
message across? What specific messages do you wish to send? How will you structure your advertising and public relations
campaigns? How can potential customers locate you? How can you locate potential customers for direct contact?
Our response:
We help you develop communication which is technically, organizationally and formatively coherent. In addition we work
with you (and those whom you wish to include in the discussion) to develop procedures for expediting your conversion to
symbiotic commerce. Our symbiotic commerce system also includes providing training course supplies for your transition
team and staff, contracting with advertising agencies and constructing data bases.

Optimizing products and services:
From Start to Finish.

There may be perfect products. There may be services that need no improvement. Have you seen any lately?

Questions to consider:
What does the marketplace demand? What do your customers want? What is technically possible?
What are competing companies doing, and why? Is your price-vs-performance ratio favorable?

Our response:
We analyze your existing performance standard, and compile a quality profile with which you can compare
yourself as you upgrade the competiveness of your products or services. We also prepare an appraisal of the
competition’s level of performance, examine demand behaviour in the market, and check the efficiency of
your test marketing.

Testing various Sales Strategies:
That hits the spot.

Sales strategy bridges the gap between your development of goods and services and the satisfaction of your
customer’s needs.

Questions to consider:
How can the efficiency of your sales strategy be improved? How can your company use modern marketing forms
(e.g. e-business)? When should you use the established system of wholesale and retail trade, and when should
you consider direct marketing? How can you lower the costs of distribution?

Our Response:
We prepare sales strategy analyses which include projections of sales improvement resulting from our proposed
program and estimates the costs of conversion to our symbiotic sales strategy. We consider your existing concepts
in our analysis and offer you alternative solutions to your sales challenges. We evaluate the logistical implications
of many factors, such as required delivery times, distances and costs.